How does Linus make money? - 2020 Update

Thanks to Shopify for sponsoring this video! Start selling online & take your business to the next level at
A LOT has changed in the last 4 years... so we thought it would be best to give you the 2020 version of "How does LMG make money"
Buy: Microsoft Office
On Amazon (PAID LINK):
On Newegg (PAID LINK):
Buy: NVIDIA RTX 3080
On Amazon (PAID LINK):
On Newegg (PAID LINK):
Purchases made through some store links may provide some compensation to Linus Media Group.

►Affiliates, Sponsors & Referrals:
►Private Internet Access VPN:
►MK Keyboards:
►Nerd or Die Stream Overlays:
►NEEDforSEAT Gaming Chairs:
►Displate Metal Prints:
►Epic Games Store (LINUSMEDIAGROUP):
►Amazon Prime:
►Audible Free Trial:
►Streamlabs Prime:
►Our Gear on Amazon:

Twitter: linustech
Facebook: LinusTech
Instagram: linustech
LMG Clips:
Channel Super Fun:
Carpool Critics:
Title: Laszlo - Supernova
Video Link:
iTunes Download Link:
Artist Link:
Outro Screen Music Credit: Approaching Nirvana - Sugar High
Monitor And Keyboard by vadimmihalkevich / CC BY 4.0
Mechanical RGB Keyboard by BigBrotherECE / CC BY 4.0
Mouse Gamer free Model By Oscar Creativo / CC BY 4.0


  1. Alan David

    Alan David9 hours ago

  2. ylai

    ylai22 hours ago

    I think linus makes between 1$-1B$

  3. ikoalas

    ikoalas23 hours ago

    did a Canadian just say y'all

  4. Diced Tomato

    Diced TomatoDay ago

    1 minute in: "And this video is sponsored by" yep, I know the answer

  5. Anmar A.m.a.k

    Anmar A.m.a.kDay ago

    seeing how you guys are really talented at assembling PCs and taking care of them i think you can start making your own company for PC builds and i know many ppl will trust you on making theirs PCs more than any other company out there

  6. Baxxter101

    Baxxter101Day ago

    The Canadian says "ya'll" #FAKE /s

  7. sean flesch

    sean flesch2 days ago

    Well done, impressed by this video both content and delivery

  8. SuperMonkeyPlaysAll

    SuperMonkeyPlaysAll2 days ago

    As a 1%er I appreciate the fallout Linus ❤️

  9. Vulcan Brady

    Vulcan Brady2 days ago

    Damnit now I have to buy a shirt or something. Keep on keepin' on Linus.

  10. Heretic D3

    Heretic D32 days ago

    Simple: Ctrl + C, Ctrl + V

  11. Dragaroob

    Dragaroob3 days ago

    Linus is honestly my role model.

  12. Dominic Windle

    Dominic Windle3 days ago

    Who cares? You and you're team have done an amazing job over the years and you deserve any success you get from it

  13. Buck Main

    Buck Main3 days ago

    Honestly I'm surprised you published this much information about your company. I felt a little uncomfortable just reading graphs about your progress.

  14. Rauufuu Rauufuu

    Rauufuu Rauufuu3 days ago

    If i have some extra money I'll buy that bottle, i learned a lot from you about pc and more, Thanks to you and your team for being a great teacher!

  15. Junior Esperidião

    Junior Esperidião3 days ago

    clickbait also makes a ton of money 👀

  16. The Man With a Blue Combe

    The Man With a Blue Combe3 days ago

    Convinced me to "Join" the channel. Nice to see transparency. Also love your personality too

  17. The Gamer

    The Gamer3 days ago

    He is a cool guy and a cool dad who spend some of his earnings to buy products for us to see again. Can we have a minute of appreciation for this guy to teach us about technology?

  18. Moop Meep

    Moop Meep3 days ago

    Imagine watching this with LTT underwear

  19. Michael Cleroux

    Michael Cleroux3 days ago

    Ok whats the point of knowing what is the income if you can't know the expenses. Staff, location, hardware. You need the spend money to make money. Its alot more complicated then it looks and I really appreciate Linus and the great people at Ltt media group doing there best. Watch every video. And every Segway. Talking about Segway... bottle🥛.

  20. DrBigglesworth

    DrBigglesworth3 days ago

    Linus takes home at least $1.

  21. austan jackson

    austan jackson4 days ago

    So where do I send the resume?? Actual question

  22. Pole Tooke

    Pole Tooke4 days ago

    @9:28 whole 9 minutes hyping your transparency and then the video was clickbait. Oof Edit - for reason 3, yeah, I agree with you, but by promising it, you kinda made it be. Lol

  23. Pole Tooke

    Pole Tooke4 days ago

    Wait techlinked is you guys too??? Wow.

  24. Pole Tooke

    Pole Tooke4 days ago

    @5:39 always happy to hear the Canadians are doing something successfully. Such an overlooked bunch.

  25. SCU Later

    SCU Later4 days ago

    I like how he's showing us how he makes freedom currency in units of freedom, in Canada.

  26. diego pasco

    diego pasco4 days ago

    Why do people want to know how much money does linus get? I just see that he and his team have been working hard day by day making this possible.

  27. Jochem Vink

    Jochem Vink4 days ago

    They currently have 20 000 floatplane subscribers. In a very recent WAN show they told that with apples 30% cut they wouldn't lose or make money of the platform. On floatplane there are 2 payment tiers. A $5 one and a $10 tier. Assuming around 10% has the expensive tier that would mean that they make $1,80 per subscription. 20 000 x 1,8 = 36000 dollars of floatplane income per month. 12 x 36000 makes for around $432.000 anualy of money truh floatplane. As shown on 2:55 FLoatplane is 6% of there income. $432.000 x 16,667 = $7.200.144 of revenue per year.

  28. Vier Katz

    Vier Katz4 days ago

    Even Jayztwocents used it on his RIPGN LTTstore bottle

  29. Dian Venter

    Dian Venter4 days ago

    Like 15.2 Million USD this year.

  30. Fart Soundeffect

    Fart Soundeffect4 days ago

    I feel like we're entitled to know, if it weren't for us, you wouldn't be making any money at all

  31. Nightghoul

    Nightghoul5 days ago

    My wife in the background as I'm watching this video. Did I just hear him say UNDERWEAR?!?! YOU CAN GET LTT UNDERWEAR?!?! I got a good guess of something ill be getting for Christmas 😅🤣🤣

  32. Liamsi Habibi

    Liamsi Habibi5 days ago

    We're is the part linus talk about gear

  33. A Google User

    A Google User5 days ago

    "it's none of your business" "Buy my water bottle" lmfao ♥️

  34. Walterthecat

    Walterthecat6 days ago

    I’m guessing 2.2 million

  35. Adsta Congrejo

    Adsta Congrejo6 days ago

    Linus you're an inspiration... I'm definitely getting the undies if you get them back in stock and remodel them 😱😉🤤😋

  36. Dah Koh Tah

    Dah Koh Tah6 days ago

    He made $69,420 in 2019

  37. GraVe Bally

    GraVe Bally2 days ago

    Wrong new sources have shown that he actually make 69,420,911

  38. eathams

    eathams7 days ago

    I never knew why people cared about how much youtubers make. Let's say you said your salary. Then what...? I wonder what they'd do then

  39. FranticSkunk

    FranticSkunk8 days ago

    Went to go and buy the GPU T Shirt from LTT Store after seeing the little LTT plug at the end of the video, but shipping costs to the UK is too much, sorry Linus ;c

  40. KdN

    KdN8 days ago

    This is actually a pretty awesome video. Cheers to you for being so honest.

  41. Johannes Böhm

    Johannes Böhm8 days ago

    Just did some maths and considering he gets 1$ per 1000 clicks (its probatly way more like 3-6) he would make ~4.000.000$ this year. I dont know how much he pays his employees but he should have at least 2 milion leftover to pay for everything else, what should be more than enough.

  42. Tacticool Millenial

    Tacticool Millenial9 days ago

    Well Linus has an asian wife. He isnt broke

  43. Stavros Klaoudatos

    Stavros Klaoudatos9 days ago

    Around 10 mill per year in total?

  44. drino zhao

    drino zhao9 days ago

    Ok now we need to know the amount of money LTT sets aside for dropped products

  45. Pedro Sequeira

    Pedro Sequeira9 days ago

    Nice way to plug the merch lmao xD

  46. AnimalBMX street

    AnimalBMX street9 days ago

    That ltt bottle costos about as much as 4 days of work in my country

  47. deathtrap555

    deathtrap55510 days ago

    I would assume that the LTT channel with adsense alone makes about 500k to 600k usd a year alone as net profit (final takeaway salary). If we add up the sponsor money then it goes up to around 800k/900k a year. So basically the sponsor money covers for some of the youtube cut.

  48. Shirou Rider

    Shirou Rider10 days ago

    I'll actually take a while to drop a like and comment here as sharing this kind of information is something that only channels that care about transparency do.

  49. marias 234

    marias 23410 days ago

    He pays himself in rtx 3080 trust

  50. Adam Rooney

    Adam Rooney10 days ago

    Seriously, you look tired, mate. I look at vids from a year ago and you're fresh faced. I cannot tell if it's covid, stress of a very successful channel, or other never-to-be-disclosed-personal thing. Take time for yourself. You deserve it. We'll be here when you get back and thirsty for more. (Kevin McAllister voice)

  51. Joe Larson

    Joe Larson10 days ago

    You could’ve not put a black rectangle over the number.

  52. TheloSpike

    TheloSpike10 days ago

    not me linUS

  53. Ryan Boyce

    Ryan Boyce11 days ago

    Linus built this channel up from a garage and turned it into what it is today. Considering he’s a pretty active boss I doubt that he’s exploiting his employee’s labor any more than is normal in a capitalist society, and it seems like LMG is a great place to work. I couldn’t care less what salary he draws from it. As long as he and his family are comfortable and his kids have a good nest egg for their future that’s all I care about.

  54. Abbas Jinnah

    Abbas Jinnah11 days ago

    Sponsored link for windows?

  55. Ethan Menzel

    Ethan Menzel11 days ago

    Thank you. I love your sweatshirts 😍😍

  56. Andre Trammell

    Andre Trammell11 days ago

    So on average youtube ad revenue generates 2000$ per million views. If there were 1.2 billion views throughout all of the videos that would put the total to roughly 2.4 million in overall ad revenue. USlikes takes 45% putting tech tips take at around 1.32 million. That equates to apx. 26% of the net income, putting the total at apx. 5,076,923$. The real question is is that US dollars or the colorful plastic monopoly money

  57. Reymar Elloso

    Reymar Elloso11 days ago

    I'm a avid silent watcher of your channel, but don't say "thank you covid, because you don't know, how many casualties and until now are sufferings because of that around the world. Instead, say "thank you fans". That is my opinion. Please respect.

  58. NightSkyACC /\

    NightSkyACC /\11 days ago


  59. Ben Cravens

    Ben Cravens11 days ago

    I’ve heard enough- when y’all dropping that IPO? 👀

  60. Flaw

    Flaw12 days ago

    At least $4

  61. Cata

    Cata12 days ago

    “ i really do not make a lot of money. So anyways , intel is way better than amd”

  62. Farun Jacob

    Farun Jacob12 days ago

    I wish LTT store was easily available in India

  63. Daniel Persson

    Daniel Persson13 days ago

    Next video plz show us thre numbers!

  64. VN Poulet

    VN Poulet13 days ago

    Is this really a topic of controversy ? This channel is the best growing project on youtube, it kept its integrity while making better content. Everyone seems happy in that deal.

  65. bruno Tolentino

    bruno Tolentino13 days ago

    I went to just watch yt vids of products i dont have, to buy parts and build my pc 2 weeks ago, so, thanks a lot, u also help me with my englisg, im from Brazil :) so, that is wonderful man, keep going!!

  66. Justincredible

    Justincredible14 days ago

    Your putting food and a roof over alot of people's heads and that's all that should matter.

  67. Isaiah Rossiter

    Isaiah Rossiter14 days ago

    If anyone wants to actually know the amount they make it's basically for every hundred thousand views you get about $100 in Revenue ad. So that means if it's only 26% of the revenue that almost comes out to be 4 million linustechtips gets alone. then you add the other two channels they have which is probably another million each and they're bringing in six million dollars a year. You're welcome

  68. Kanan .N

    Kanan .N14 days ago

    Yeah but you have like 10 channels lamp

  69. Ranjan Nadig

    Ranjan Nadig14 days ago

    How LTT makes money? This video alone has 3 ads and 2 sponsor block!

  70. Thready

    Thready14 days ago

    I love premium

  71. Asumhaloman

    Asumhaloman14 days ago

    I'm not even here cause I care, just cause linus is a cool guy

  72. Asumhaloman

    Asumhaloman14 days ago

    I'm not even here cause I care, just cause linus is a cool guy

  73. UNVjustCynical /

    UNVjustCynical /14 days ago

    great video.

  74. bryson davis

    bryson davis14 days ago

    Even if he’s rich he’s cheap hahaha he drove that car they spray painted for a while

  75. Gulshan Singh

    Gulshan Singh14 days ago

    For those who are seaching for real numbers: In 6:37, Linus showed in the Pie Chart that Floatplane constitutes 6% of their total revenue, so I went on their floatplane page and saw he has around 19500 members which charges them $5 for 1 subscription. Therefore, LMG earns $5×19500 = $97500 approx. Alone from Floatplane. As I told earlier it's ONLY 6% of their total revenue By Doing some basic calculations, LMG earns around $1.625 millon. Thank You.

  76. Abdiel Ruiz

    Abdiel Ruiz15 days ago

    Why dont you start a tech bussines ? I mean parts and stuff ?

  77. Emerson Mora

    Emerson Mora15 days ago

    Slow clap really amazing

  78. Ramon Padilla

    Ramon Padilla15 days ago

    Hey Linus I’ve been watching you since the beginning but I’ve notice lately your Eyes are Glazier than usual.could it be because of All the time you spend in front of a Monitor or is it due to something more Natural maybe Herbal?🧐🤓😜 Love All your content!!

  79. Matheus Perim

    Matheus Perim15 days ago

    since youtube pays about 2-7 dolars for 1000 views, it has a bilion views a year, and it's 25% of it's income you could estimate it with a margin..

  80. Tj16903

    Tj1690315 days ago

    Don't know why, but the transparency, the adherence to ethics, and the thanking got me emotional. Damn you, Linus.

  81. Afnaan Anwar

    Afnaan Anwar15 days ago

    even if he earns a cent per view than he made 8 million just from ad sense this year

  82. jhosioja

    jhosioja15 days ago

    I'd buy the damn water bottle, but overseas shipping cranks up the cost by over 50% so I just can't quite justify it

  83. manjot matharu

    manjot matharu16 days ago

    blue balled

  84. Martin Adamski

    Martin Adamski16 days ago

    At least offer a discount on the water bottle for people who thirst for answers :) PUN Intended!!

  85. Relaxation Ambience

    Relaxation Ambience16 days ago

    OK, I see 20k subscribers on Floatplane and that is 6% (~1.200.000$ per year), so 2020 revenue should be ~20 millions. Not bad LTT ! :)

  86. Email User

    Email User16 days ago

    "from the bottle of your heart" hahahaha

  87. Carlos Muñoz

    Carlos Muñoz17 days ago

    6:23 (as CEO of the company) Hhmm Yvonne was right, she never gets any credit for what’s she’s done 😂

  88. Carlos Muñoz

    Carlos Muñoz4 days ago

    @Fart Soundeffect have you ever seen the Linus roast video?

  89. Fart Soundeffect

    Fart Soundeffect4 days ago

    She hasn't done anything and never will, all credit goes to linus

  90. Chris Pruter

    Chris Pruter17 days ago

    Very cool growth and transparency! Congrats :)

  91. Мартин Диклиев

    Мартин Диклиев17 days ago

    My guess is you guys make around 12 miliob a year

  92. ree man

    ree man17 days ago

    His old boss must feel soo stupid

  93. Simon Gonzalez Jr

    Simon Gonzalez Jr17 days ago

    This video made me finally visit for the first time. Nice Holofoil shirt guys!

  94. matt maloney

    matt maloney18 days ago

    All these growth metrics are the direct result of growing out the beard and no longer looking like a child 💕

  95. Bruno Saldanha

    Bruno Saldanha18 days ago

    No way you guys are in Vancouver... and Surrey... even closer to my house. One day I'll come by to say hello.

  96. bringersbob

    bringersbob18 days ago

    just stop showing me Linus in his underwear.... please for the love of all that is good... stop it!

  97. Codeman_87

    Codeman_8718 days ago

    Every time I take a drink from your water bottle on my twitch stream I say LTT store partially because I think it's funny and I legitimately think it's a great product.

  98. vSolitude

    vSolitude18 days ago

    He makes money with this segue to our sponsor.

  99. pokeface119

    pokeface11918 days ago

    My attempt at an educated guess: They probably make somewhere between 2.5-3million / year but the vast majority of it goes to expenses. Meaning overall profit is probably around 350,000

  100. craig whittaker

    craig whittaker18 days ago

    For all of you wondering, Assuming one view equals .005 cents and that the channel got 1,000,000,000 views in 2020 LTT Netted 24,230,769 dollars in 2020 (I got my number from knowing that ad sense accounts for 26% of their revenue)

  101. Imago Dei

    Imago Dei19 days ago

    For all y'all reading these comments, check out shopify's (SHOP) stock. That's a nice company sponsoring this video. Wish I invested in them back in March.

  102. Peter VK

    Peter VK19 days ago

    Seen you grow a fair bit Linus. I am pretty sure that if there is at all any USlikes channel worthy of being sold it's yours. Meaning, I think you really have done a great job. And that one day maybe you will sell. The amount of joie de vivre you express in doing all this for us viewers doesn't go unnoticed! haha pas mal! I think the best achievement is all those jobs you created.

  103. Peter VK

    Peter VK19 days ago

    Oh, and can you have caps made with the orange LTT on black? haha

  104. Mackan

    Mackan19 days ago

    Of course they’re nice and transparent, they’re Canadians haha